Analysis Of Sattar Buksh And The Common Wise Man On The...

Sattar Buksh Sattar Buksh (Sat-tar Bux-sch) is a Pakistani restaurant, cafà © and merchandize seller based on indigenous Pakistani art and â€Å"the common wise man on the street who has a strong entitled opinion on every subject† named Sattar Buksh. 1. Did you have a business plan when you started your business? Initially we only joked about starting such a business but then we realized that our idea was actually viable and so we started planning out our business starting from the personality sketch of our fictional brand ambassador â€Å"Sattar Buksh†. We started brainstorming answers to questions such as: SB’s (Sattar Buksh’s) tone of voice over Social Media, his stance on certain social issues, whether we were we an outspoken or safe brand, whether we were a political/apolitical. We needed to find our niche. Pakistan being the biggest tea importer of the world and yet all our cafà ©s served only coffee. So we started discussing that there needed to be a cafe that served a cup of tea without making it seem like it was a poor man’s beverage. We aimed to combine the western culture that Pakistan had adopted with Pakistan’s own tea drinking truck art painting culture. 2. Do you think business plans are necessary for entrepreneurship? Absolutely, we would have been lost had we not had a business plan. You need to know what you’re getting into when you’re starting a business. You need to know the market that you’re getting into and whether your business is viable enough to survive in that